Because we're convinced it's possible to do business differently, to produce and to consume in a smarter way (SMART_), in a spirit of solidarity.
That each of us can revolutionize our consumption model by making our choices a real virtuous socially-conscious act for our health, for our planet and for society. Because innovation should always be for the benefit of the common good (GOOD_) and be enjoyed by everyone.
Because it's only by joining forces with players who are committed in their respective fields that we can change things(_THINGS) sustainably and create a fairer more equitable world for everyone.
BE SMART, ACT FOR GOOD